Friday, April 01, 2011

The Journey Thus Far

It's been almost a month since my last post. It has to be the most productive 1 month that I have ever spend in Jakarta. Usually, it is all about resting, recuperating and lazing about. However, this time, it has all been about work. In the short 1 month, I have worked 3 shops for my business, done up my website and managed to restock several times.

I realised that Jakartans are very fashion savvy people and love to be unique and prefer to look expensive since they are familiar with designer labels and celebrity. They are not too edgy or fashion forward and like to look proper and well put together. They love their accessories from necklaces to hairbands to shoes and bags. They are also very smart with 'investing' their money on purchases. These traits are good for me as it means they are constantly updating their wardrobes and looks to stay on trend. It is thus, not too ideal for me to put out pieces that are too edgy or avant garde.

Right now, I am focusing on the marketing aspect of my business, by adding more people into my group and posting an ad on a popular teen magazine 'Looks'. I know I have great stuff on offer, now I just need the clientele to offer it to. Another thing that I am focusing on is finding great wholesalers for my clothes.

Spending money is really easy here in Jakarta for me as there are so many things (little little things) and food (little little bites) that I love! Luckily, these things can be really cheat (if you know where to get them for cheaper) and I love to hunt for them. Window shopping itself is a treat as the malls offer so much and are ginormous!!

Recently, I acquired a croc skin red boston bag with removable strap!! LOVE! It is probably my first croc skinned bag and also my first red bag (it is more like deep burgundy and masculine)! It is also studded, which makes it unique. LOVE LOVE LOVE! I was unpacking my stuff and found so many of my pre-loved canvas totes. The good thing is I can sell them =). I have this Sailor themed tote that I used to use everyday as it has pockets on the front for my water bottle and wallet and keys. There are a couple of other ones that I may let go since I have not used them for a while...

I shall sort that out soon, once I got time!